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Privacy Policy

Last updated: June 2026 · Reviewed annually · Next review: June 2027

[Legal Entity Name — e.g. Fitenable Technologies LLP] ("FITENABLE", "we", "us") operates fitenable.com and the related coaching service. We act as the Data Fiduciary for the personal data you provide; our service providers and coaches act as Data Processors on our behalf. This policy explains what personal data we collect, why we collect it, and the rights you have over that data, in line with India's Digital Personal Data Protection (DPDP) Act, 2023 and other applicable law.

1. Information we collect

  • Account info: name, email, profile picture (via Google sign-in).
  • Health assessment data: age, sex, height, weight, body measurements, fitness goals, lifestyle answers you provide in the assessment form.
  • Progress data: measurements, body photos, and check-ins you choose to upload.
  • Technical data: IP address, device/browser type, basic usage logs (for security and reliability).

Sensitive data — body photos & measurements. Where you upload progress photos or body measurements, these are treated as sensitive personal data. They are visible only to you and your assigned coach (and authorised support staff where strictly needed to operate the Service), are stored on encrypted infrastructure, and are never used for marketing, testimonials, or any public purpose without your separate, explicit opt-in consent. You can delete them at any time from your dashboard.

2. Legal basis for processing

We process your personal data on the basis of your consent, given when you create an account and submit the assessment, and to provide the service you have requested. Some processing relies on other lawful bases permitted under the DPDP Act (for example, security, fraud prevention, and complying with legal obligations). You may withdraw consent for non-essential processing at any time (see "Your rights").

3. How we use it

  • To generate your personalised fitness plan and coach review.
  • To deliver, maintain, and improve the service.
  • To contact you about your plan, account, or service updates.
  • To detect, prevent, and address fraud and abuse.

We do not sell your data. We do not use your health data for advertising. Coach review is performed by FITENABLE's certified coaches under confidentiality.

4. Sharing

We share information only with:

  • Service providers (hosting, payments, email) under contracts that limit them to processing on our behalf as Data Processors.
  • Advertising and analytics partners (see Section 10 for the list) under their respective privacy policies — limited to non-health activity such as page visits and conversion events.
  • Legal authorities if required by law or to protect rights, safety, or property.

5. Storage, security & data location

Data is stored on secure cloud infrastructure hosted within India (e.g. an India region such as AWS Mumbai / equivalent), with encryption in transit (HTTPS) and at rest where supported. Access is limited to authorised personnel. No system is 100% secure — please use a strong, unique password and keep your account credentials private.

Cross-border transfer: we currently store and process data within India. If we transfer personal data outside India in future, we will update this policy and obtain your consent where required by law.

6. Data breach notification

In the event of a personal-data breach that affects your data, we will notify you and the Data Protection Board of India as required under the DPDP Act and other applicable law, without undue delay, and will describe the nature of the breach and the steps we are taking to address it.

7. Retention

We retain account and assessment data while your account is active. If you delete your account, we delete or anonymize your personal data within 30 days, except where retention is required for legal, tax, or fraud-prevention reasons. Technical and log data (IP, device, usage logs) is retained for up to 12 months for security and reliability, then deleted or anonymised.

8. Your rights

You can:

  • Access, correct, or download your data from your dashboard.
  • Delete your account and all associated data at any time from account settings.
  • Withdraw consent for non-essential processing (analytics, marketing emails).
  • Nominate another person to exercise your rights in the event of death or incapacity, as provided under the DPDP Act.
  • Raise a grievance with our Grievance Officer (see Section 12) and, if unsatisfied, with the Data Protection Board of India.

9. Children

The Service is intended for users aged 18 and over. We do not knowingly collect data from anyone under 18 without verifiable parental or guardian consent. If you believe a child has provided us data without such consent, contact us and we will delete it.

10. Cookies and advertising pixels

We use a small number of essential cookies (authentication tokens, session state) and the following third-party measurement and advertising tools:

  • Meta Pixel (Facebook): a small JavaScript snippet from Meta Platforms, Inc. that records page visits, sign-ups, and purchases on fitenable.com. We use it to measure the performance of our Meta (Facebook / Instagram) ad campaigns and to build audiences of people who have visited the site. The pixel collects standard browser data (IP address, user agent, page URL, click / event details). It does not receive your health assessment answers, body measurements, plan content, payment-card details, or any other sensitive personal data — only the fact that a purchase or sign-up happened, and its monetary value. Meta's use of this data is governed by the Meta Privacy Policy.

You can opt out of Meta's ad personalisation in your Facebook ad settings or block tracking pixels at the browser level (most browsers and ad-blockers offer a one-click toggle). Blocking the pixel does not affect your access to any feature on fitenable.com.

11. Changes to this policy

We may update this policy as the service evolves. Material changes will be announced via email or an in-app notice. Continued use after a change indicates acceptance. This policy is reviewed at least annually; the next scheduled review is June 2027.

12. Grievance Officer & contact

In line with the DPDP Act 2023, you can reach our Grievance Officer for any privacy question, request, or complaint:

We will acknowledge complaints within 48 hours and respond within 30 days. This Service is operated by [Legal Entity Name — e.g. Fitenable Technologies LLP] (Registration No. [LLPIN]), registered office: [Registered Office Address]. For the full agreement governing the Service, see our Terms of Service.