Social Media Executive

Run FITENABLE's social channels end to end — posts, reels and stories, community, Meta Ads, and the tracking behind them. Full-time and fully remote, from anywhere in India.

About the role

FITENABLE is looking for a Social Media Executive to own our social presence day to day: planning and creating posts, reels and stories, replying to comments and DMs, and growing an audience that turns into real enquiries. The role goes further than posting — you will run and optimise Meta Ads campaigns, keep the CRM dashboard and leads in order, and set up and troubleshoot Meta Pixel and conversion tracking so we can see what is actually working. You will work closely with the design, sales and marketing teams. The role is full-time and fully remote, from anywhere in India, and we care more about the work you have made than about a polished CV.

What you will do

• Manage Instagram, Facebook, LinkedIn and other social channels.
• Create and schedule posts, reels, stories and campaigns.
• Handle comments, DMs and audience engagement.
• Manage and optimize Meta Ads campaigns.
• Handle CRM dashboard, leads and campaign tracking.
• Set up, monitor and troubleshoot Meta Pixel and conversion tracking.
• Track social media and ad performance and improve results.
• Coordinate with design, sales and marketing teams.

What we are looking for

• Social media management and content planning.
• Meta Ads Manager knowledge.
• CRM dashboard and lead management experience.
• Meta Pixel, events and conversion tracking knowledge.
• Basic Canva/video editing and copywriting skills.
• Understanding of analytics, targeting and campaign optimization.
• Strong communication, creativity and organization.

Nice to have

None of these are required. They are the things that would make us look twice.

• 1+ year of experience in social media, content or digital marketing.
• Experience in fitness, health or wellness — a bonus, not a requirement.
• A portfolio, or examples of content and campaigns you have worked on.